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Google: Secret's Out

With Google patenting their search engine indexing system, website development and maintenance take on a new meaning for sites wanting high volume user referrals from search engines.

The patent confirms that there are many factors taken into consideration when ranking a website, quashing traditional assumptions that ranking is solely dependent on the use of keywords and meta descriptions. Now, historical data about your website plays a part in site ranking, and Google also takes search engine spamming techniques into account (for example, improper use of keywords on pages lacking relevant content).

Since Google remains the most commonly used search engine for locating information on the World Wide Web, careful adherence to the demands of this patent will ensure maintained websites remain high in Google results, as well as in other popular search engines.

Xentica takes into consideration every aspect of this patent, along with other important accessibility standards, to ensure the sites we maintain for our clients continue to maximise search engine results and meet user accessibility standards. If you would like more information on how we could help your site perform more effectively, please contact us.

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