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Analysing Web Stats

Web statistics can tell you more about your web site than you might think, and analysing this data can help improve efficiency and track users' trends.

Web logs are generated every month and can display a huge amount of data about your website, from the amount of hits (a hit is any call for data to the web server from your website, this can be a page, image or download), amount of unique visitors or most downloaded document.

User trends can be followed, for example, you can find out the percentage of visitors using certain browsers or operating systems and which search engines have referred visitors to your website.

Analysing all the information could help you improve your website in many ways:

• Site navigation can be tweaked or re-structured if most of your visitors view a few pages only.
• Search engine optimisation methods can be improved if a limited number of visitors have been referred by search engines.
• New content and user retention methods need to be considered if visit durations are short.
• Cross browser compatibility will need to be taken into account if visitors use different browsers.

Xentica create and analyse detailed web reports for their clients using web log data.

Xentica can also provide online stats facilities that provide site administrators with a powerful tool to accurately monitor site performance using a web browser. Click here to for more information.

Please feel free to contact us for more information.

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